Agency work

OVERVIEW DURING MY INTERNSHIP WITH MCDONALD'S X COSSETTE X HXOUSE, I CONTRIBUTED TO THE DEVELOPMENT OF A BRAND-ALIGNED CREATIVE PITCH FOR A MAJOR CAMPAIGN INITIATIVE. MY ROLE FOCUSED ON CONCEPT CONTRIBUTION, DECK STRUCTURING, AND VISUAL SYSTEM DESIGN—ENSURING THAT IDEAS WERE PRESENTED CLEARLY, CONFIDENTLY, AND WITHIN MCDONALD’S ESTABLISHED BRAND GUIDELINES. PROBLEM THE TEAM NEEDED TO DELIVER A COMPELLING PITCH THAT: STRICTLY ADHERED TO MCDONALD’S GLOBAL BRAND STANDARDS FELT CULTURALLY RELEVANT AND INNOVATIVE COMMUNICATED IDEAS WITH CLARITY AND IMPACT TRANSLATED CREATIVE THINKING INTO EXECUTIVE-READY SLIDES MAINTAINED CONSISTENCY ACROSS A REMOTE, COLLABORATIVE WORKFLOW THE CHALLENGE WAS NOT JUST GENERATING IDEAS—IT WAS SHAPING THEM INTO A DECK THAT FELT POLISHED, ON-BRAND, AND PRESENTATION-READY AT A CORPORATE LEVEL. SOLUTION I CONTRIBUTED TO BOTH CREATIVE IDEATION AND VISUAL COMMUNICATION EXECUTION, FOCUSING ON: TRANSLATING CONCEPTUAL IDEAS INTO STRUCTURED NARRATIVE SLIDES DESIGNING LAYOUTS IN GOOGLE SLIDES AND FIGMA ALIGNED WITH MCDONALD’S BRAND SYSTEM MAINTAINING TYPOGRAPHY, SPACING, COLOR HIERARCHY, AND VISUAL TONE CONSISTENT WITH BRAND GUIDELINES REFINING MESSAGING FOR CLARITY, FLOW, AND EXECUTIVE READABILITY ACTIVELY COLLABORATING THROUGH ZOOM SESSIONS TO ITERATE IN REAL TIME THE RESULT WAS A PITCH DECK THAT FELT COHESIVE, BRAND-CORRECT, AND STRATEGICALLY STRUCTURED. PROCESS 1. BRAND SYSTEM IMMERSION REVIEWED MCDONALD’S VISUAL IDENTITY STANDARDS AND TONE OF VOICE. ANALYZED PRIOR CAMPAIGN STRUCTURES TO UNDERSTAND EXECUTIVE PRESENTATION EXPECTATIONS. ENSURED ALL VISUAL CHOICES SUPPORTED BRAND CONSISTENCY (COLOR HIERARCHY, TYPOGRAPHY SCALE, ICONOGRAPHY RESTRAINT). 2. PITCH NARRATIVE STRUCTURING HELPED REFINE THE STORY ARC: PROBLEM → INSIGHT → SOLUTION → ACTIVATION. ORGANIZED SLIDE SEQUENCING FOR CLARITY AND FLOW. BALANCED VISUAL DENSITY WITH WHITE SPACE FOR EXECUTIVE READABILITY. 3. DESIGN EXECUTION BUILT MODULAR SLIDE LAYOUTS IN GOOGLE SLIDES AND FIGMA. APPLIED STRUCTURED GRID SYSTEMS TO MAINTAIN ALIGNMENT AND CONSISTENCY. ENSURED TYPOGRAPHY HIERARCHY CLEARLY GUIDED ATTENTION ACROSS EACH SLIDE. 4. REMOTE TEAM COLLABORATION PARTICIPATED IN ZOOM WORKING SESSIONS TO ITERATE IN REAL TIME. COMMUNICATED DESIGN FEEDBACK AND VISUAL ADJUSTMENTS CLEARLY. ADAPTED QUICKLY TO TEAM REVISIONS AND STRATEGIC PIVOTS. OUTCOME DELIVERED A POLISHED, BRAND-ALIGNED PITCH DECK READY FOR CORPORATE REVIEW. DEMONSTRATED ABILITY TO OPERATE WITHIN STRICT BRAND GUIDELINES WHILE MAINTAINING CREATIVE CLARITY. STRENGTHENED COLLABORATIVE COMMUNICATION SKILLS ACROSS REMOTE CREATIVE TEAMS. GAINED HANDS-ON EXPERIENCE CONTRIBUTING WITHIN A MAJOR BRAND-AGENCY-CREATIVE INCUBATOR PARTNERSHIP. THIS INTERNSHIP REINFORCED MY ABILITY TO BRIDGE CREATIVE EXPERIMENTATION WITH CORPORATE BRAND DISCIPLINE—A SKILL SET THAT TRANSLATES ACROSS PRODUCT DESIGN, CULTURAL CAMPAIGNS, AND TECHNICAL ART DIRECTION. TOOLS USED FIGMA, GOOGLE SLIDES, ZOOM, ADOBE SUITE. ROLE CREATIVE CONTRIBUTOR • PITCH DECK DESIGNER • BRAND SYSTEMS COLLABORATOR